Introducing a New Feature in India to Help Increase Blood Donations
Introducing a New Feature in India to Help Increase Blood Donations By Hema Budaraju , Product Manager, Health, and Ritesh Mehta , Head of Programs, South Asia India, like many countries, has a shortage of safe blood. There aren’t enough people donating blood to meet the demand of people who need it. In some cases, this shortage leads to patients and their families being responsible for finding donors to replace blood in the blood banks or hospitals. This can cause high-stress situations as people try to find blood donors on their own — including by reaching out to their network on Facebook. We think we can help — By finding ways to more efficiently bring blood donors and people in need together. In India, this drives thousands of people to request blood donors on Facebook each week. Our research suggests that when people have better information and tools, they’re more willing to donate blood — and it’s easier for people who need blood to find donors. That’s why today we’re anno...